Hoyle, Leonard H. <br/><br/>
Event marketing  how to successfully promote events, festivals, conventions, and expositions 
Leonard H. Hoyle. 
 - New York  J. Wiley  c2002. 
 - xxiv, 224 p.  25 cm. 
 - The Wiley event management series .
<br/><br/>Includes bibliographical references (p. 209-215) and index. 
<br/><br/><label>ISBN: </label>047140179X (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2001046819 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-Z5894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.
<br/><br/><label>LC Class. No.: </label>GT3405  / .H69 2002 
<br/><br/><label>Dewey Class. No.: </label>658.456  / H8685e