@book{190799,
	author = {Hoyle, Leonard H.},
	title = {Event marketing},
	publisher = {J. Wiley},
	year = {c2002.},
	series = {The Wiley event management series},
	address = {New York},
	url = {http://www.loc.gov/catdir/description/wiley037/2001046819.html}
}