Total global strategy II updated for the internet and service era
Total global strategy 2 Total global strategy two
George S. Yip.
- Upper Saddle River, N.J. Prentice Hall c2003.
- xix, 299 p. ill. 24 cm.
Includes bibliographical references and index.
0130179175(pbk.) 63.00 0131218778
2001059343
GBA3-75150
International business enterprises--Management. Service industries Electronic commerce Strategic planning