TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 0131201158
U1  - 658.827 21
PY  - 1998///
CY  - Upper Saddle River, N.J., London
PB  - Prentice Hall, Prentice-Hall International
KW  - Brand name products
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -