Keller, Kevin Lane <br/><br/>
Strategic brand management  building, measuring and managing brand equity 
Kevin Lane Keller. 
 - Upper Saddle River, N.J.  London  Prentice Hall  Prentice-Hall International  c1998. 
 - 1 v. (various pagings)  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131201158 
<br/><br/><label>LCCN: </label>97023327  
<br/><br/><label>Nat. Bib. No.: </label>GB98-45486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / K2919s