Nash, Edward L. <br/><br/>
Direct marketing. 

 - 3rd ed. 
 - New York  London  McGraw-Hill  c1995. 
 - xxvi, 477 p. 
<br/><br/><label>ISBN: </label>0070460329(hardcover) 
<br/><br/><label>LCCN: </label>94021282  
<br/><br/><label>Nat. Bib. No.: </label>GB95-55591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Subjects--Index Terms: </label>Direct marketing 
<br/><br/><label>Dewey Class. No.: </label>658.84