TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030229634
PY  - 2000///
CY  - Mason, Ohio
PB  - South-Western
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references (p. [797]-808) and indexes
ER  -