Zikmund, William G. <br/><br/>
Exploring marketing research 
William G. Zikmund. 
 - 7th ed. 
 - Mason, Ohio  South-Western  2000. 
 - xxxiii, [3], 812 p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references (p. [797]-808) and indexes. 
<br/><br/><label>ISBN: </label>0030229634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research