TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
T2  - Prentice Hall series in marketing
SN  - 0139570020
U1  - 658.8 21
PY  - 1999///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Local
N1  - ESTE LIBRO INCLUYE UN DISCO; Includes bibliographical references and indexes
ER  -