Kotler, Philip, <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  c1999. 
 - xviii, 635 p.  col. ill.  28 cm.  + 1 computer disc 
 - Prentice Hall series in marketing .
<br/><br/> ESTE LIBRO INCLUYE UN DISCO 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>LCCN: </label>983761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87p8