TY  - BOOK
AU  - Lamb,Charles W.,Jr
AU  - Hair,Joseph F.,Jr
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0538870117
U1  - 658.8 
PY  - 1999///
CY  - Ohio
PB  - South-Western College Publishing
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -