00747nam a2200229Ia 450000100070000000500170000700800410002402000140006505000240007908200180010310000330012124500730015425000100022726000530023730000300029050000320032050400510035265000340040365000210043770000320045870000270049026358920200403094000.0031124s2001    ohua     b      1   eng    a03240686100aHF5415b.L2624 200100a658.8bL218m61 aLamb, Charles W., Jr.2Local10aMarketingcCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.  a6 ed.  aMéxicobInternational Thomson Editorescc2001.  axiv, 751 p.bill.c26 cm.  aESTE LIBRO INCLUYE UN DISCO  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local 0aMarketing2Local10aHair, Joseph F., Jr.2Local10aMcDaniel, Carl.2Local