TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising communications & promotion management
T2  - McGraw-Hill series in marketing
SN  - 007053943X (acid-free paper)
AV  - HF5821 .R66 1997
U1  - 659.1 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Advertising
KW  - LEMB
KW  - Sales promotion
KW  - Local
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -