01111nam a2200337Ia 4500 263586 OCoLC 20160527192945.0 960524s1997 nyua b 001 0 eng 96025413 GB97-64364 37793858 007053943X (acid-free paper) 0071146679 (pbk) DLC DLC UKM PUXA ev HF5821 .R66 1997 659.1 R835a2 20 Rossiter, John R. Local 162425 Advertising communications & promotion management John R. Rossiter, Larry Percy. Advertising communications and promotion management 2nd ed. New York McGraw-Hill Companies c1997. xvi, 640 p. ill. 26 cm. McGraw-Hill series in marketing Local 133871 Includes bibliographical references and indexes. Advertising LEMB 47734 Sales promotion Local 164075 Communication in marketing Local 78740 Percy, Larry. Local 149287 189942 189942 0 0 ddc 0 659_100000000000000_R835A2 0 evl 192625 10 10 1 2016-05-27 gift 372645 0 659.1 R835a2 80000002186560 2016-05-27 00:00:00 r:263586 6