Rossiter, John R. <br/><br/>
Advertising communications & promotion management 
 Advertising communications and promotion management 
John R. Rossiter, Larry Percy. 
 - 2nd ed. 
 - New York  McGraw-Hill Companies  c1997. 
 - xvi, 640 p.  ill.  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>007053943X (acid-free paper) 0071146679 (pbk) 
<br/><br/><label>LCCN: </label>96025413  
<br/><br/><label>Nat. Bib. No.: </label>GB97-64364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5821  / .R66 1997 
<br/><br/><label>Dewey Class. No.: </label>659.1  / R835a2