Jain, Subhash C.

International marketing Subhash C. Jain. - 6th ed. - Cincinnati, Ohio South-Western c2001. - xv, 520, 192, 16 p. ill. 27 cm.

Rev. ed. of: International marketing management. 5th ed. c1996.

Includes bibliographical references and indexes.

0324100868

2003265372


Export Marketing--Management.
Export Marketing--Management.--Case studies.

HF1416 / .J35 2001

658.848 / J254i6