Jain, Subhash C.
International marketing
Subhash C. Jain.
- 6th ed.
- Cincinnati, Ohio South-Western c2001.
- xv, 520, 192, 16 p. ill. 27 cm.
Rev. ed. of: International marketing management. 5th ed. c1996.
Includes bibliographical references and indexes.
0324100868
2003265372
Export Marketing--Management.
Export Marketing--Management.--Case studies.
HF1416 / .J35 2001
658.848 / J254i6