Marketing research
Alvin C. Burns, Ronald F. Bush.
- 3rd ed.
- Upper Saddle River, N.J. Prentice Hall c2000.
- 1 v. (various pagings) ill. (some col.) 26 cm. 1 computer laser optical disc (4 3/4 in.)
ESTE LIBRO INCLUYE UN DISCO
Includes bibliographical references and index.
System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.