TY  - BOOK
AU  - Webb,John R.
TI  - Investigación de marketing: aspectos esenciales
T2  - Colección negocios
SN  - 1861525761
AV  - HF 5415.2 .W3918 2003
U1  - 658.83 21
PY  - 2002///
CY  - Madrid
PB  - Thomson
KW  - Marketing research
KW  - Local
KW  - Marketing
KW  - Recherche
N1  - Translation of: Understanding and designing market research; Includes bibliographical references and index
ER  -