TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The Successful marketing plan: a disciplined and comprehensive approach
SN  - 0071395210
AV  - HF5415.13 .H523 2003
PY  - 2003///
CY  - McGraw Hill Companies
KW  - Selling
KW  - Key accounts
KW  - Local
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes index
ER  -