Hiebing, Roman G. <br/><br/>
The Successful marketing plan  a disciplined and comprehensive approach 
Román G. Hiebing. 
 - McGraw Hill Companies  2003. 
 - xxiii, 544 p.  ill.  29 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0071395210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Planning.<br/>Marketing<br/>Marketing--Management.<br/>Selling
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H523 2003