TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and Promotion: an integrated marketing communication perspective
T2  - The Mc Graw-Hill / Irwin series in marketing
SN  - 0072866144
AV  - HF5823 .B387 2004
PY  - 2004///
CY  - McGraw Hill Companies
KW  - Advertising
KW  - LEMB
KW  - Comunicacion en Mercadeo
KW  - Communication in marketing
KW  - Local
KW  - Sales promotion
N1  - ESTE LIBRO INCLUYE UN DISCO; Includes bibliographical references (p.EN1-EN25) and index
ER  -