01004nam a2200277Ia 4500 262953 20160527192833.0 040309s2004 maua fdb 1 0 eng d 0072866144 Mayaguez mb HF5823 .B387 2004 659.1 B427a6 Belch, George E. Local 59430 Advertising and Promotion an integrated marketing communication perspective George E. Belch. 6th ed. McGraw Hill Companies 2004. 779 p. ill. 28 cm. 1 computer disc The Mc Graw-Hill / Irwin series in marketing. Local 178767 ESTE LIBRO INCLUYE UN DISCO Includes bibliographical references (p.EN1-EN25) and index. Advertising LEMB 47734 Comunicacion en Mercadeo LEMB 33292 Communication in marketing Local 78740 Sales promotion Local 164075 Belch, Michael A. Local 59431 189456 189456 0 0 lc 0 HF_5823_000000000000000__B387_2004 0 mbl 188563 12 12 20 2016-05-27 McGraw Hill Companies 113.13 372007 0 HF5823 .B387 2004 50000002141801 2016-05-27 00:00:00 r:262953 6 0 0 ddc 0 659_100000000000000_B427A6 0 evl 188566 10 10 1 2016-05-27 gift 414180 0 659.1 B427a6 80000002334764 2016-05-27 00:00:00 r:262953 6 0 0 ddc 0 659_100000000000000_B427A6 0 evd 188571 10 10 1 2016-05-27 gift 414181 0 659.1 B427a6 80000002334772 2016-05-27 00:00:00 r:262953 3 CD