00863nam a2200241Ia 450000100070000000500170000700800410002402000150006505000230008010000280010324500990013125000120023026000330024230000420027549000570031750000320037450400640040665000220047065000350049265000380052765000270056570000290059226295320160527192833.0040309s2004    maua   fdb      1 0 eng d  a007286614400aHF5823b.B387 20041 aBelch, George E.2Local10aAdvertising and Promotionban integrated marketing communication perspectivecGeorge E. Belch.  a6th ed.  aMcGraw Hill Companiesc2004.  a779 p.bill.c28 cm.e1 computer disc0 aThe Mc Graw-Hill / Irwin series in marketing.2Local  aESTE LIBRO INCLUYE UN DISCO  aIncludes bibliographical references (p.EN1-EN25) and index. 0aAdvertising2LEMB 0aComunicacion en Mercadeo2LEMB 0aCommunication in marketing2Local 0aSales promotion2Local10aBelch, Michael A.2Local