Belch, George E. <br/><br/>
Advertising and Promotion  an integrated marketing communication perspective 
George E. Belch. 
 - 6th ed. 
 - McGraw Hill Companies  2004. 
 - 779 p.  ill.  28 cm.  1 computer disc 
 - The Mc Graw-Hill / Irwin series in marketing. .
<br/><br/> ESTE LIBRO INCLUYE UN DISCO 
<br/><br/>Includes bibliographical references (p.EN1-EN25) and index. 
<br/><br/><label>ISBN: </label>0072866144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Comunicacion en Mercadeo<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2004