@book{189456,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and Promotion},
	year = {2004.},
	series = {The Mc Graw-Hill / Irwin series in marketing.},
	address = {McGraw Hill Companies},
	edition = {6th ed.},
	note = {ESTE LIBRO INCLUYE UN DISCO}
}