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  <titleInfo>
    <title>Guía para el desarrollo de productos</title>
    <subTitle>un enfoque global</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lerma Kirchner, Alejandro Eugenio.</namePart>
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    <place>
      <placeTerm type="text">México</placeTerm>
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    <publisher>ECAFSA</publisher>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>208 p. il., diagrs. 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Alejandro Lerma Kirchner.</note>
  <subject>
    <topic>Administracion de Productos</topic>
  </subject>
  <subject>
    <topic>Productos Nuevos</topic>
  </subject>
  <classification authority="lcc">HF5415.15 .L47</classification>
  <classification authority="ddc" edition="21">658.575 H6161g</classification>
  <identifier type="isbn">9706861661</identifier>
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