Kotler, Philip, <br/><br/>
Marketing insights from A to Z  80 concepts every manager needs to know 
Philip Kotler. 
 - Hoboken, N.J.  John Wiley & Sons  c2003. 
 - xviii, 206 p.  24 cm. 
<br/><br/> Published simultaneously in Canada. 
<br/><br/>Includes bibliographical references (p. 189-193) and index. 
<br/><br/><label>ISBN: </label>0471268674 
<br/><br/><label>LCCN: </label>2002014903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K63127 2003