TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global Marketing: foreign entry, local and global management
T2  - The Mc Graw-Hill / Irwin series in marketing
AV  - HF1416 .J63 2003
CY  - Bostom MA
PB  - McGraw Hill Company, c2003.
KW  - Mercado de Exportacion
KW  - Administracion
KW  - LEMB
KW  - Export Marketing
KW  - Management
KW  - International business enterprises
KW  - Local
KW  - Empresas Internacionales
KW  - Administración
N1  - Includes bibliographical references and indexes
ER  -