Johansson, Johny K. <br/><br/>
Global Marketing  foreign entry, local and global management 
Johny K. Johansson. 
 - 3 rd ed. 
 - Bostom MA  McGraw Hill Company, c2003. 
 - xviii,654 p.  ill.  28 cm. 
 - The Mc Graw-Hill / Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercado de Exportacion--Administracion.<br/>Export Marketing--Management.<br/>Export Marketing<br/>International business enterprises--Management.<br/>Empresas Internacionales--Administración.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 2003