Peter, J. Paul. <br/><br/>
Marketing Management  Knowledge and Skills. 
Paul J. Peter. 
 - 7th ed. 
 - Boston, Mass. : McGraw Hill  2003. 
 - xix, 876 p.  ill.  26 cm. 
 - McGraw-Hill/ Irwin series in marketing. .
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0072552174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2004