TY  - BOOK
AU  - DeBonis,Nicholas J.
AU  - Balinski,Eric W.
AU  - Allen,Phil
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer
SN  - 007139656X
AV  - HF5415.3 .D378 2003
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Local
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - "American marketing association."; Includes bibliographical references (p. 231-233) and index
ER  -