DeBonis, Nicholas J. <br/><br/>
Value-based marketing for bottom-line success  5 steps to creating customer 
Nicholas De Bonis, Eric Balinski & Phil Allen. 
 - New York  McGraw-Hill  c2003. 
 - xix, 244 p.  ill.  25 cm. 
<br/><br/> "American marketing association." 
<br/><br/>Includes bibliographical references (p. 231-233) and index. 
<br/><br/><label>ISBN: </label>007139656X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Marketing--Management.<br/>Customer services--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .D378 2003