TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo
TI  - Services Marketing: integrating customer focus across the firm
SN  - 0072471425
AV  - HD9980.5 .Z45 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Services industries
KW  - Marketing
KW  - Local
KW  - Customer services
N1  - Includes index
ER  -