Zeithaml, Valarie A. <br/><br/>
Services Marketing  integrating customer focus across the firm 
Valarie A. Zeithaml. 
 - 3rd ed. 
 - Boston, Mass.  McGraw-Hill  2003. 
 - xx, 668 p.  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0072471425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.<br/>Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2003