TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
AU  - Morales,Marco A.
AU  - Pérez Vázquez,Fernando Roberto
AU  - Escoffié Martínez,Hugo Iván
TI  - Marketing global marketing
SN  - 9681857690
AV  - HF1416 .K68 2002
U1  - 658.848 21
PY  - 2002///
CY  - México
PB  - Limusa Wiley
KW  - Export Marketing
KW  - Management
KW  - LEMB
KW  - International business enterprises
KW  - Local
N1  - Includes bibliographical references and index
ER  -