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  <titleInfo>
    <title>Marketing global marketing</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Global marketing management. Spanish</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotabe, Masaaki</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Helsen, Kristiaan</namePart>
  </name>
  <name type="personal">
    <namePart>Morales, Marco A.</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Pérez Vázquez, Fernando Roberto</namePart>
    <role>
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    </role>
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  <name type="personal">
    <namePart>Escoffié Martínez, Hugo Iván</namePart>
    <role>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Limusa Wiley</publisher>
    <dateIssued>c2002</dateIssued>
    <dateIssued encoding="marc">2002</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <language>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>824 p. il., fot. byn, mapas 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Masaaki Kotabe, Kristiaan Helsen ; colaboradores en la traducción : Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Export Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>International business enterprises</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF1416 .K68 2002</classification>
  <classification authority="ddc" edition="21">658.848 K871g E</classification>
  <identifier type="isbn">9681857690</identifier>
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    <recordChangeDate encoding="iso8601">20160527192759.0</recordChangeDate>
    <recordIdentifier source="OCoLC">262671</recordIdentifier>
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