01069nam a2200277Ia 4500001000700000003000600007005001700013008004100030020001500071040001800086041001300104050002200117082002500139100002600164240004200190245016800232260003500400300004100435504005100476650004000527650005900567700002800626700003400654700005200688700005100740262671OCoLC20160527192759.0010913s2002    nyuabo   b    001 0 eng d  a9681857690  aXRWbspacXRW1 aspaheng00aHF1416b.K68 200200221a658.848bK871g E1 aKotabe, Masaaki2LEMB10aGlobal marketing management.lSpanish10aMarketing global marketingcMasaaki Kotabe, Kristiaan Helsen ; colaboradores en la traducción : Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez.  aMéxicobLimusa Wileycc2002.  a824 p.bil., fot. byn, mapasc26 cm.  aIncludes bibliographical references and index. 0aExport MarketingxManagement.2LEMB 0aInternational business enterprisesxManagement.2Local1 aHelsen, Kristiaan2LEMB1 aMorales, Marco A.eed.2Local1 aPérez Vázquez, Fernando Robertoetr.2Local1 aEscoffié Martínez, Hugo Ivánetr.2Local