Kotabe, Masaaki <br/><br/>
Marketing global marketing 
Masaaki Kotabe, Kristiaan Helsen ; colaboradores en la traducción : Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez. 
 - México  Limusa Wiley  c2002. 
 - 824 p.  il., fot. byn, mapas  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9681857690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K68 2002 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K871g E