La marca
máximo valor de su empresa
Brand asset management . Spanish
Davis, Scott M.
creator
text
mx
México
Pearson Educación
2002
1ra. ed.
monographic
spa
xviii, 267 p. ill. 23 cm.
specialized
Scott M. Davis ; prólogo de David A. Aakar , traducción: Margarita Bojalil Rébora.
Translation of : Brand asset management , c 2001.
Includes index.
n-us---
Brand name products
Product management
United States
Brand name products
United States
Product management
HD69.B7 D38 2000
658.8/27
9702601665(pbk.)
00008013
DLC
030618
20160527192516.0
261467