01183nam a2200361Ia 4500 261467 OCoLC 20160527192516.0 030618e2002 mx a fr 001 0 spa d 00008013 GBA0-Y3456 48194421 9702601665(pbk.) DLC DLC UKM pcc n-us--- PUXA ev HD69.B7 D38 2000 658.8/27 21 21 658.827 D2642b E Davis, Scott M. Local 84423 Brand asset management . Spanish. La marca máximo valor de su empresa Scott M. Davis ; prólogo de David A. Aakar , traducción: Margarita Bojalil Rébora. 1ra. ed. México Pearson Educación 2002. xviii, 267 p. ill. 23 cm. Translation of : Brand asset management , c 2001. Includes index. Brand name products Local 64903 Product management United States. Local 154120 Brand name products United States. Local 64903 Product management Local 154120 188214 188214 0 0 ddc 0 658_827000000000000_D2642B_E 0 evl 178638 10 10 1 2016-05-27 Borders 12.80 367580 0 658.827 D2642b E 80000002130980 2016-05-27 00:00:00 r:261467 6