El s
iguiente paso en mercadotecnia directa
Cómo usar bases de datos orientándolas al consumidor
Next step in database marketing. Spanish
Shaver, Dick.
creator
Velázquez Arellano, Jorge Alberto
tr.
text
mx
México
Prentice Hall
1998
monographic
spa
xiv, 482 p. ill. 24 cm.
specialized
Dick Shaver ; tr. Jorge Alberto Velázquez Arellano.
Translation of : The next step in database marketing , c 1996.
Includes index.
Direct marketing
Electronic commerce
Direct marketing
Data processing
Data base marketing
HF5415.126 .S52 1996
9701701127(pbk.)
DQ
000120
20190523142538.0
261444
spa