01112nam a2200289Ia 4500 261444 OCoLC 20190523142538.0 000120e1998 mx a fr 001 0 spa d 9701701127(pbk.) 19.20 DQ spa DQ OCL OCLCQ PUXA ev HF5415.126 .S52 1996 21 658.84 S5337n E Shaver, Dick. Local 169385 Next step in database marketing. Spanish. El siguiente paso en mercadotecnia directa Cómo usar bases de datos orientándolas al consumidor Dick Shaver ; tr. Jorge Alberto Velázquez Arellano. México Prentice Hall 1998. xiv, 482 p. ill. 24 cm. Translation of : The next step in database marketing , c 1996. Includes index. Direct marketing Local 87237 Electronic commerce Local 91171 Direct marketing Data processing. Local 87237 Data base marketing. Local 84077 Velázquez Arellano, Jorge Alberto tr. Local 287760 188201 188201 0 0 ddc 0 658_840000000000000_S5337N_E 0 evl 178555 10 10 1 2016-05-27 Borders 19.20 369166 0 658.84 S5337n E 80000002131939 2016-05-27 00:00:00 r:261444 6