TY  - BOOK
AU  - Winer,Rusell S.
TI  - Marketing Management
SN  - 0131405470
AV  - HF5415.13 .W5476 2003
PY  - 2003///
CY  - NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -