Winer, Rusell S. <br/><br/>
Marketing Management 
Rusell S. Winer. 
 - 2nd ed. 
 - NJ  Prentice Hall  2003. 
 - xxv, 481 p.  ill. (some col. )  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131405470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W5476 2003 
<br/><br/><label>Dewey Class. No.: </label>