TY  - BOOK
AU  - Urban,Glen L.
TI  - Digital Marketing Strategy: text and cases
SN  - 0131831771
AV  - HF5415.13 .U735 2004
PY  - 2004///
CY  - NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Local
KW  - Strategic planning
KW  - Consumer behavior
KW  - Electronic commerce
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -