Urban, Glen L. <br/><br/>
Digital Marketing Strategy  text and cases 
Glen Urban. 
 - NJ  Prentice Hall  2004. 
 - xiv, 195 p.  ill.  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131831771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning<br/>Consumer behavior<br/>Electronic commerce--Management.<br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .U735 2004 
<br/><br/><label>Dewey Class. No.: </label>