Solomon, Michael R.

Consumer Behavior in fashion / Michael R. Solomon. - NJ Prentice Hall 2004. - xiv, 542 p. ill. 26 cm.

Includes index.

013081122X


Fashion merchandising
Consumer protection
Consumer--Psychology.
Consumer preferences.
Consumer--behavior.
Clothing and dress--Marketing.

HD 9940 / .A2 S624 2004