Solomon, Michael R.
Consumer Behavior
in fashion / Michael R. Solomon.
- NJ Prentice Hall 2004.
- xiv, 542 p. ill. 26 cm.
Includes index.
013081122X
Fashion merchandising
Consumer protection
Consumer--Psychology.
Consumer preferences.
Consumer--behavior.
Clothing and dress--Marketing.
HD 9940 / .A2 S624 2004