Schultz, Don E. <br/><br/>
Strategic advertising campaigns 
Don E. Schultz, Beth Barnes. 
 - 3th ed. 
 - Lincolnwood, Ill., USA  NTC Business Books  c1990. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844230154 
<br/><br/><label>LCCN: </label>93042796  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF5823  / .S3636 1994 
<br/><br/><label>Dewey Class. No.: </label>659.1/13