@book{187922,
	author = {Ansoff, H. Igor, and Sánchez Carrión, Miguel Angel},
	title = {La dirección estratégica en la práctica empresarial},
	publisher = {Addison-Wesley Interamericana},
	year = {1998.},
	address = {México},
	edition = {2a. ed.},
	note = {Tít. orig. : Implanting strategic management.}
}