Siess, Judith A. <br/><br/>
The visible librarian  asserting your value with marketing and advocacy 
Judith A. Siess. 
 - Chicago  American Library Association  2003. 
 - xvi, 154 p. ; 23 cm. 
<br/><br/>Includes bibliographical references (p. 123-146) and index. 
<br/><br/>The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. 
<br/><br/><label>ISBN: </label>0838908489 
<br/><br/><label>LCCN: </label>2003001922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Public relations<br/>Libraries and readers<br/>Advertising--Libraries.<br/>Libraries--Marketing.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .S54 2003 
<br/><br/><label>Dewey Class. No.: </label>021.7  / S573v